When tour is on, we are on. We basically remain plugged directly in to our computers ( kind of like the matrix ) with iPhones super glued to our hands and projections on all 4 walls of our war room.
Our studio becomes filled with a symphony of typing and mouse clicks while we make sure that our artists have the merch they need while on the road.
We track numbers daily to monitor sales and make dynamic production projections to ensure that the flow of goods keeps on flowing.
We also have trained and dedicated sellers that we can send out on the road – and they are armed with iPads to take credit cards.
Disclaimer: Thats not really our office shown in the photo. Not yet. But soon.